Marketing Required Courses
MK123 – Principles of Marketing
Offered: Fall and Spring
Prerequisite(s): None
Credits: 3
This course is an overview of marketing concepts and applications in a competitive, global, and Internet-reliant world. Marketing opportunities are analyzed; product, pricing and distribution decisions are weighed; ethics are discussed; and an integrated marketing communications plan is constructed.
MK124 – Selling
Offered: Fall and Spring
Prerequisite(s): MK123
Credits: 3
In today’s highly competitive business environment when dealing with sophisticated buyers who demand correct answers to complex problems, it is the consultative or relationship-building style that spells success for a salesperson. In this course, students learn techniques of professional selling and reap financial rewards and gain self-esteem.
MK205 – Entrepreneurship
Offered: Spring
Prerequisite(s): MK123
Credits: 3
Entrepreneurship is a practical “how to” approach to small business management from creation and finance to records systems and financial management. This course is ideal for those persons considering starting a business as well as those that are already in business.
MK206 – Retailing
Offered: Spring
Prerequisite(s): MK123
Credits: 3
Studying of the processes of retailing and the dynamic role it plays within today’s changing economy. The course examines retail planning, the retail environment, market selection and analysis, retail operation management, and retail administration among other vital elements of this constantly-changing field.
MK207 – E-Marketing
Offered: Fall
Prerequisite(s): MK123
Credits: 3
E-Marketing introduces ways in which information technology can create a competitive advantage. Basic business models for making money on the Internet, insight to how companies manage global relationships with suppliers and customers, the growing importance of the Internet in business-to-business marketing, and how both large multinational firms and local companies can use data obtained from the Internet for market segmentation, targeting, and positioning are introduced.
MK208 – International Marketing
Offered: Fall
Prerequisite(s): MK123
Credits: 3
International Marketing is ideal for students wishing to work for multi-national corporations, particularly those operating in Asia, or students interested in taking advantage of import/export opportunities in the Pacific Region. Students will be able to analyze the global marketing environment, formulate multinational marketing strategies, and understand how goods and services move between countries.
MK224 – Advertising
Offered: Fall
Prerequisite(s): MK123
Credits: 3
Advertising is exciting and challenging. Using one’s imagination and skills to convince people to purchase your product or service can be very satisfying and profitable. In this course, students learn how to entice people to buy through the application of time-proven advertising strategies and their own creativity. Great advertising campaigns are born from one “big idea” but are executed with an understanding of consumer behavior, techniques of communication, media planning, and teamwork.
MK298 – Co-Op/Work Learn
Offered: Spring
Prerequisite(s): MK123, MK124, MK205, MK206, MK207, MK208, MK224
Credits: 3
This course provides students a supervised work experience where they develop skills necessary to be successful in a marketing career. In lieu of MK298, Co-op/Work-Learn, students may, with postsecondary departmental approval, choose any of the equivalent courses: a 200 level Supervision and Management course, VC135, InDesign®, VC141, Web Design, VC161, Video I, or Special Project. Course offering: As needed Student Learning Outcomes (SLOs): Upon successful completion of this course, students will be able to: 1. Develop marketing skills in a dynamic environment. 2. Demonstrate appropriate work behavior with co-workers, clients, and supervisors. 3. Exhibit ethical behavior at work. 4. Communicate more effectively, follow directions, and handle business conflict. 5. Exhibit professionalism in the conduct of marketing as stated in rubric/rating scale.
MK292 – Marketing Practicum
Offered: Fall
Prerequisite(s): MK123, MK124, MK205, MK206, MK207, MK208, MK224
Credits: 1-6
This course provides students a supervised work experience where they develop skills necessary to be successful in a marketing career. In lieu of MK298, Co-op/Work-Learn, students may, with postsecondary departmental approval, choose any of the equivalent courses: a 200 level Supervision and Management course, VC 135, InDesign?, VC 141, Web Design, VC 161, Video I, or Special Project. Course Offering: As needed. Student Learning Outcomes (SLOs): Upon successful completion of this course, students will be able to: 1. Develop marketing skills in a dynamic environment. 2. Demonstrate appropriate work behavior with co-workers, clients, and supervisors. 3. Exhibit ethical behavior at work. 4. Communicate more effectively, follow directions, and handle business conflict. 5. Exhibit professionalism in the conduct of marketing
VC101 – Intro to Visual Communications
Offered: Fall and Spring
Prerequisite(s): None
Credits: 3
This course introduces graphic media principles and concepts. The course emphasizes the historical development and current uses and applications of the various visual and audio processes in digital media production.
VC125 – Photoshop
Offered: Fall and Spring
Prerequisite(s): None
Credits:
This course will provide graphic artist students with basic knowledge ability to create effective graphic design.
VC126 – Illustrator
Offered: Fall and Spring
Prerequisite(s): None
Credits: 3
This course is designed to provide students with fundamental knowledge and skills with the industry-standard raster image editing tools of Adobe PhotoShop to produce graphics for print and for the Web.
VC102 – Design Principles and Elements
Offered: Fall and Spring
Prerequisite(s): VC125, VC126
Credits: 3
This course presents the use of the industry-standard vector image creation tools of Adobe Illustrator to produce graphics and typography for print and for the Web. Using Illustrator is profoundly necessary in digital graphics production.
VC131 – Desktop Publishing
Offered: Spring
Prerequisite(s): VC102
Credits: 3
This course is designed to provide students with the basic knowledge and skills for desktop publishing (DTP). The application used in the course is QuarkXpress, an industry standard.
SM205 – Purchasing
Offered: Fall
Prerequisite(s): None
Credits: 3
This course focuses on the broad spectrum of retailers, both large and small selling either merchandise or services and making key management decisions to provide value to their customers and developing a long-term advantage over their competitors. Key strategic issues are examined in developing a retail strategy with an emphasis on the financial considerations and store management issues. The entire course is organized around a model of strategic decision-making and subsequent chapters are related back to this strategic framework. The procurement cycle is studied with emphasis on vendor partnerships, negotiations, pricing analysis, and policy considerations.